Symbols Rule the World
Remember the saying of the Chinese sage Lao-Tzu, who said that “symbols rule the world, not rules or laws”?
Symbols communicate at a deeper level than words, because they are decoded by the right, intuitive brain, whereas words are decoded by the left, logical brain
Symbols are able to penetrate more deeply into our subconscious
Words attempt to rule the world, but they can never be as powerful as symbols.